CeBit 2008: Pinnacle Launches Special Edition of Pinnacle Studio Video Editing Software for Photo Enthusiasts

Pinnacle Studio Plus v.11 `Extreme Photo Edition‘ lets users create photo slideshows with dramatic motion effects

HANOVER, Germany, March 3, 2008 – Pinnacle Systems, Inc., the consumer division of Avid Technology, Inc. (Nasdaq: AVID) today announced that it is releasing its highly popular, critically acclaimed Studio video editing software in a special edition for digital camera owners as well as camcorder owners interested in photo slideshows.

Pinnacle Studio™ Plus v.11 `Extreme Photo Edition‘ combines powerful photo slideshow creation tools with the advanced video editing features of Pinnacle Studio Plus v.11 to offer an unprecedented video and photo editing experience. It is the ideal choice for digital camera and mobile phone users – enabling them to produce both dramatic photo slideshows with motion effects and high-quality movies that combine video with photos.

A recent survey conducted by Pinnacle found that for 50% of consumers who are interested in video editing, but currently don’t use any software, digital cameras are their primary source for capturing video versus 33%who said camcorders are their primary source. Cell phones are also often used but not as their primary source. When asked about what they would like to do with this video, more than 60% said they would like to easily create movies that mix digital still pictures and videos. The survey was conducted in December 2007 among 1,583 participants in the US, France and the UK.

„Pinnacle Studio Plus `Extreme Photo Edition‘ is a dream come true for digital camera owners,“ said Tanguy Leborgne, Pinnacle Systems vice president of worldwide marketing. „It allows them create stunning photo slideshows with dramatic animations that we see used in TV documentaries. Users can also capture video from their digital camera and combine it with still photos and camcorder footage to create fantastic looking movies.“

Pinnacle Studio Plus `Extreme Photo Edition‘ comes with the StageTools™ MovingPicture plug-in, which lets the user pan and zoom in on high-resolution still images and generate a clip directly in the Studio timeline. MovingPicture is very simple to use and the motion effects can be previewed in real time. In addition, the slideshow can be created as a stand-alone production or inserted in a movie. There is no limit to how many slideshow segments can appear in a movie.

Pinnacle Studio Plus contains automated and time-saving features that allow customers to archive their video memories or create entertaining movies in a few easy steps. The new one-click Web publishing feature enables users to quickly publish their videos to Yahoo! Video for public viewing. It also comes with an extensive range of features including a complete HD workflow, with native HDV and AVCHD editing, and HD DVD disc burning. Users can burn discs on a standard DVD burner using standard DVD discs, and play them on HD DVD and Blu-ray players.

Pricing and Availability
Pinnacle Studio Plus v.11 `Extreme Photo Edition‘ is shipping today, and will be available at a suggested retail price (SRP) of 99€.

About Pinnacle Systems, Inc.
Pinnacle Systems, Inc., a wholly-owned subsidiary of Avid Technology, Inc., is an industry leader in providing a complete set of home video editing and TV viewing tools for the consumer market. The company’s product lines including Pinnacle PCTV™, Dazzle®, Pinnacle ShowCenter®, and its flagship Pinnacle Studio™ line, cover the needs and requirements of any level of video storytellers or consumers who simply want to enjoy TV from their computer. Pinnacle Systems has received nine prestigious Emmy® Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease. For more information, visit

About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company’s Oscar, Grammy® and Emmy award-winning products and services, visit
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© 2008 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Promotions and discounts are subject to availability and change without notice. All prices are subject to change without notice. Avid, Digidesign, Film Composer, M-Audio, Pinnacle Systems, Sibelius, Softimage, Sundance Digital, the Pinnacle Pinwheel logo, Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its affiliates in the United States and/or other countries. Emmy is a registered trademark of ATAS/NATAS. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

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